Cat parents and their favorite felines have known and loved the irresistibility of TEMPTATIONS treats for more than 20 years. The new dry cat food includes delicious crunchy and creamy pockets mixed in the dry kibble that cats are sure to come running for! The brand is also releasing a new treat product called TEMPTATIONS™ TENDER FILLS™ treats, expanding the flavor offerings of their TEMPTATIONS™ Creamy Purrrr-ée treats and introducing a new brand platform.
“Our TEMPTATIONS brand has an established history of irresistibility, with a loyal feline fanbase that loves TEMPTATIONS treats. We hear from cat parents all the time about how much their cats go crazy for them, so the natural next step was to bring that same delicious appeal to mealtime,” said Jean-Paul Jansen, Vice President, Marketing, Mars Petcare North America. “Cats can sometimes be hard to please, but we love them for it. Part of being a cat parent is trying to earn the approval of your cat, and we know the new TEMPTATIONS Dry Cat Food will help break down that cool cat exterior and allow a new and unique way for cats and their parents to bond.”
Not only does TEMPTATIONS Dry Cat Food come in four purr-worthy flavors that cats will love – Tasty Chicken, Seafood Medley, Tempting Tuna & Chicken and Block Party BBQ – it also provides 35 essential nutrients and is made with high-quality protein to help support healthy muscles.
“The new TEMPTATIONS Dry Cat Food gives our customers a new way to experience a brand they already love,” said Kaitlyn Shadiow, Vice President, Merchandising, Pets, Walmart. “TEMPTATIONS treats have always been a favorite in the pet aisle at our stores and online, and we know our cat parent customers will be thrilled to be the first to try this new product for their feline friends.”