2022 winners of the sixth annual Pet Care Innovation Prize powered by Purina. From a company giving dog breath a lasting mint aroma to a tool that helps pets communicate better with humans, the 2022 class of Pet Care Innovation Prize winners represents some of the latest and greatest products and service startups in the estimated $109 billion pet care industry.
Bright Planet Pet makes 100% plant-based dog treats that taste and smell like real meat. Made from sustainable and all-natural ingredients, Bright Planet treats create up to 90% less carbon emissions and use 68% less water than comparable meat-based treats. For every bag sold, Bright Planet makes a donation to plant one tree.
More than 120 companies from 75 cities globally applied for the 2022 Pet Care Innovation Prize. Each of the five startup winners will receive $10,000, mentorship from the Pet Care Innovation team and will participate in a virtual accelerator boot camp featuring pet experts from across Purina and the pet care industry.
During a culminating pitch competition in March, the five winners will get the chance to present their businesses to an audience of industry influencers and investors, and a grand prize winner will be chosen at Global Pet Expo to receive an additional $10,000 in cash.
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