Published by Meticulous Research, the DTC pet food market is expected to grow at a CAGR of 25.2% from 2021–2028 to reach $8.16 billion by 2028.
The direct-to-consumer pet food market has been growing rapidly due to the growing adoption of digital channels. The increase in smartphone usage and the huge diffusion of the internet further stimulate the growth of this market.
In addition, people’s hectic lifestyles, user-friendly websites/apps, and accessibility of products drive the online sales of pet food. The rising pet population coupled with increasing pet food expenditure, growing incidences of zoonotic diseases in pets, the rising number of pet D2C brands and start-ups, the humanization of pets, and growing consumer preference for online shopping are some of the major factors attributed to the growth of this market.
Furthermore, the rise in e-commerce, demand for nutritious pet food, millennial pet owners, and the willingness of consumers to pay a premium for pet products support the growth of the direct-to-consumer pet food market.
However, the quality issues in pet food products and product recalls are expected to hinder the growth of this market to a notable extent.
Based on type, the direct-to-consumer pet food market is segmented into meal, treats, and supplements. In 2021, the meal segment accounted for the largest share of the overall D2C pet food market. The meal segment is divided into standardized meal and customized meal. In 2021, the standardized meal segment accounted for the larger share of the direct-to-consumer pet food market. The large share of this segment is attributed to the increasing demand for high-quality ingredients products, the humanization of pets, and longer shelf life.
The meal segment is further sub-segmented into dry and wet meals. The dry meal segment is expected to register the highest CAGR during the forecast period of 2021–2028. The high growth rate of this segment is attributed to its increased shelf life, low cost, ease of handling, and reduced risks of plaque & tartar buildup.