Mars Pet Nutrition, a division of Mars Petcare, announces that it has achieved its target to sustainably source 100% of the fish used in its pet products in Europe, aligned to Mars’ sourcing guidelines. Brands that feature fish as part of their ingredients in Europe are SHEBA®, WHISKAS®, PEDIGREE®, CESAR®, PERFECT FIT®, DREAMIES®, CRAVE™, JAMES WELLBELOVED™, CHAPPIE®, and KITEKAT®.
Deri Watkins, Regional President at Mars Pet Nutrition Europe, said: “At Mars Petcare, everything we do is focused on our Purpose: A Better World for Pets – and a better world is a more sustainable world, for pets, people and the planet. Mars Pet Nutrition uses fish in its portfolio of pet food products as it enables pets to enjoy nutritionally balanced, healthy, and high-quality pet food. While our business accounts for a small share of the global seafood market, we continue to play our part in supporting a healthy future for ocean ecosystems and the seafood sector helping all to grow and thrive in a responsible way.”
Helen Warren-Piper, Chief Growth Officer at Mars Pet Nutrition Europe, said: “At Mars Petcare, our brands are uniquely positioned to create mutual value for the pet parents we serve, the pets we love and the planet we all share. Now that 100% of the fish we use in our pet food products in Europe is sustainably sourced aligned to our guidelines, pet parents can feel more confident about the sustainability of the choices they make for their pets. In our dedication to protect our oceans and the future of fish, our SHEBA® brand at the same time works to deliver the world’s largest coral reef restoration program and plans to restore coral reefs, measuring more than 185,000 square meters – roughly the size of 148 Olympic swimming pools – at key sites around the world by 2029.”
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