Cloud Star® launched its Wag More Bark Less® Sandwich Cookies. The new human-grade dog treat boasts a peanut butter filling sandwiched between baked biscuits.
The Wag More Bark Less® Sandwich Cookies are formulated with human-grade, simple ingredients and manufactured in the United States.
Cloud Star was prompted to create a humanized dog treat after noticing the rising trend in pet food and treat humanization. According to Cloud Star’s Senior Brand Manager Joe McIver, sandwich cookies are a leading dog treat format in the industry, but do not have a significant presence in pet specialty retail space.
“Wag More Bark Less Sandwich Cookies are the only human-grade option in this format, and are made with fewer ingredients than primary competitors, are lower in fat and contain no corn syrup,” McIver said.