True Fresh dog food is a fresh meat kibble, True Fresh Raw Freeze Dried Snacks are made from 100% human grade ingredients, and Meat Jerky Snacks contain 90% meat. All three products are grain- and potato-free.
True Fresh dog food is made using a new processing method that enables the kibble to be made from fresh meat, with a 60% fresh meat content and the remainder made up from vegetables, fruits, herbs and superfoods.
The product is available in three recipes – Fresh Fish with Chickpeas & Apples, Fresh Beef with Peas & Pumpkin and Fresh Turkey with Red Lentils & Lemna.
The third new line is Carnilove Meat Jerky. Made from 90% fresh meat, the jerky comes in four fillet styles: Turkey with Venison Fillet; Duck with Herring Fillet; Lamb with Salmon Fillet; and Beef & Beef Muscle Fillet.
Colin Rodger, Managing Director of BSB products, says: “Dog owners are increasingly turning away from conventional dry kibble and choosing to feed raw or alternative dry foods.