Leave extra room in your refrigerator for Fido’s new favorite mealtime addition. Making their splash into the fresh pet food sector, Wellness Pet Company, maker of premium natural food and treats for dogs and cats, announced the expansion of their Wellness® Bowl Boosters® line with the launch of Wellness® Bowl Boosters Freshly™. Expertly crafted to deliver health benefits pet parents can see and available in a variety of delicious flavors dogs will love, Wellness® Bowl Boosters Freshly™ can be served alone as a nutritious meal or as a topper, as it is specially formulated to mix with kibble for a nutrition-supercharged bowl.
The new product line comes as pet parents explore more options for added nutrition, flavor, and enjoyment at dogs’ mealtime. Recent research from Wellness Pet Company found that pet parents want to mix toppers with existing food, with 51% of fresh pet food users and 46% of those interested in fresh food wanting to mix it half and half with other dog food, like kibble.1 Specially crafted with premium protein, rice and a variety of vegetables, these new recipes provide added nutrition and taste to every dog’s favorite kibble.
Focused on complete and balanced nutrition, Wellness® Bowl Boosters Freshly™ recipes are made with real, healthy ingredients selected at the peak of freshness and then frozen to lock in nutrients. When serving Wellness® Bowl Boosters Freshly™, pet parents will see high quality meats, healthy grains and vegetables, all clearly visible and identifiable to help support a lustrous skin and coat, all-day energy, digestion, strong teeth and bones and immune health. As part of its mission to provide natural nutrition that is the foundation of a shared life of wellbeing between pets and pet parents, Wellness® Bowl Boosters Freshly™ energize the pet and pet parent relationship at mealtime, supporting all that they love to do together.