Coveris says that its MonoFlexE mono-material solution allows the PROTEIN BOOST range to be presented in premade bags manufactured from PE, which is reportedly makes the bags fully recyclable.
In addition, Coveris and Ultra Premium Direct claim that the new bag solution offers the same properties as standard PET/PE materials, including ensuring the preservation and freshness of the food and keeping all the organoleptic properties of the kibbles for better taste.
Ultra Premium Direct’s pet food range combines kibbes made without cereals and freeze-dried pieces of raw chicken and trout. The company is looking to appeal to the healthy lifestyle trend among pet owners in France, as well as the growing e-commerce market, with the PROTEIN BOOST range available for purchase online from December 2021.
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