Clif Bar & Company is the latest food company to enter the pet market with its new brand, CLIF Pet™. The launch of CLIF Pet includes three plant-based jerky dog treats made with plant protein and limited ingredient lists.
The plant-based dog shake line will be officially introduced in early 2022. The launch is the first initiative of Clif Bar’s recently announced Trailblazers Incubator program, which aims to identify and foster disruptive, sustainable innovation opportunities.
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